I was traveling in a bus with my brother in Chennai when I firstsaw an aol.in hoarding. I thought it was stupid for America Online to use the .in TLD and decided I would never try aol.in! This was almost six months back.

Since then, I have been ignoring so many ultra-cool TV commercials that I started to get sick! I was really impressed. I knew that Yahoo does some advertising, but I never expected AOL to embark on an advertising campaign that’s this mad!

I started to have second thoughts about my decision, when this really good ad showed up on India Today. That had done the job. I decided to try it and signed into aol.in, and got the first blow. It was build with asp, which is something I have a strong dislike towards. Next, it was taking an unusually long time to load on my linux box. And once it had loaded, the interface wasn’t fast enough! I didn’t want to know anything more.

Their advertising campaign was too good, but I should have known better. I shall stay with Gmail until the day Firefox gets a good email-client addon.